Why not a marketplace
His view, in his own words
“Most of the doctor brands sold on Amazon are fakes, counterfeit or expired.”
Professional supplement brands sell to practitioners, not to shops. That is a real supply chain, not a marketing story, and it is the reason the same bottle can be genuine in one place and questionable in another.
His dispensary is a practitioner account opened to the public. You create a login, you see the same catalogue a practitioner sees, and you get a member discount on what you order. Nothing is repackaged and nothing is house-branded.
This is Dr. Bowden’s stated position on retail supplement supply chains, quoted from his own writing. Read it as his argument, which is what it is.